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Fresh Youth
It is an AER Board strategy: "to promote a change in community attitudes and approaches to alcohol use and the harms caused by misuse". This is a key element of the three-year strategy to engage and mobilise the Australian community and governments about changing the way we drink.
Market research, stakeholder consultation and expert advice led to the creation of a concept and branding. One result is "Fresh Party" a multi-media network and vehicle for new talent.
